Be kind - we're currently a work in progress. Come back soon to see us become awesome.

Welcome to the discovery site for sharing


The People Who Share is a social enterprise that helps you participate in the Sharing Economy. Our mission is to mainstream the Sharing Economy worldwide.

We work with a network of partners worldwide to deliver services and activities for people and companies across the private, public and voluntary sector – our objective is your participation and success in this exciting new sector.

Our Sharing Economy Consultancy offers masterclasses, workshops, dinners and events; strategy and business model innovation; research and intelligence.

We are also the people behind the largest mass engagement campaign on the Sharing Economy -  Global Sharing Week -  plus we host the Share Guide, the most extensive directory of Sharing services worldwide. 


Our flagship campaign is Global Sharing Week that has grown to reach over 110 million people worldwide, via 350 events on 5 continents. What began in the UK as National Sharing Day back in 2011, then became Global Sharing Day, and is now a week-long celebration and the largest mass engagement campaign for the Sharing Economy.

Our purpose

We're committed to reshaping the world through the Sharing Economy, helping people and organisations across all sectors participate. Our passion is unlocking the sharing potential that exists and creating value for all. Our mission is to mainstream the Sharing Economy worldwide.

Our vision of the future is a thriving, sustainable and fair Sharing Economy, where our collective capability meets our collective needs and we collaborate to enhance each other's lives, protect our planet and create wealth from which everybody benefits.

Our Values

BRAVE: We inspire you to be brave and future facing. We know that the future economy will be built around the sharing of human and physical resources. 

SAVVY: We help you to participate in the Sharing Economy through a smart use of knowledge, experience and insight.

EXCEL: We ensure your success in the Sharing Economy and that the value created is at once economic, social and environmental.

People Behind the share

The People Who Share is a social enterprise, with a vision to help millions discover the Sharing Economy, founded in 2011 in Brighton, UK by Chief Sharer, speaker and Sharing Economy global expert Benita Matofska. Check out here Benita's latest TED talk.

Clare Kandola is partner and fellow director of The People Who Share, a commentator and advisor on the Sharing Economy, supporting businesses and participants entering and operating in the sector. Clare leads The People Who Share’s consultancy alongside Benita and has worked with brands including: Amazon, Bloomberg and Kingsbridge.

Our A-Team consists of an international lineup of sharing champions…

  • Partnership and digital lead Pol Frias (Barcelona)
  • Communications and social media whizz Mary Valiakas (Bristol)
  • Events specialist Susan Kabani, who runs the Global Sharing Economy Network Meetup group (London)
  • Candida Rato who leads The People Who Share - Portugal) (Lisbon)
  • Stateside pioneer Brendan Ward (USA)
What is the Sharing Economy
What is the Sharing Economy?


Make a difference   DONATE