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At The People Who Share we help companies and organisations participate and succeed in the Sharing Economy.

Led by global Sharing Economy expert and speaker Benita Matofska and experienced consultant and senior strategist Clare Kandola, The People Who Share works with a network of innovation and Sharing Economy specialist partners across technology, marketing, branding, social impact, business development, insights and research to provide you with everything you need to succeed.

So, whether you're a start-up developing a new platform, a fast growth company looking for services, a large corporation looking to enter the Sharing Economy, a charity keen to harness the opportunity, or a public body exploring how your stakeholders could benefit from this new phenomenon, The People Who Share can help.

The Sharing Economy is causing the biggest societal shift since the Industrial Revolution and is the biggest business trend of all time. Currently with an economic value of over $250 billion globally (2017) predicted to rise to over $2 trillion.[1] The Sharing Economy also creates significant social, cultural and environmental value including: increased health, happiness and well being, extended life expectancy, lowering of carbon, diversion of goods from landfill, increased productivity and resource efficiency.

28% of adults globally are already participating in sharing activities[2] choosing to access rather than own goods and trade peer-to-peer, a trend that is growing fast. Companies adopting Sharing Economy models have been shown to double their profits within the first year.[3]

We work with the following sectors:

  • Private
  • Public
  • Voluntary
  • Social Enterprise

Through our Sharing Economy Innovation Partner Network, we enable your participation in this exciting sector via the following services:

  • Consultancy, Sharing Economy know-how, market entry, revenue generation & development
  • Sharing Economy Dinners and events
  • Masterclasses and workshops
  • Partner introductions across all verticals
  • Reports, research, trends & market intelligence
  • Marketing, communications, branding & design
  • Sharing audit of idle assets


To find out now how your company can benefit and participate in the Sharing Economy, contact us now.


[1] BofAML, 2017

[2] CrowdCompanies, 2015

[3] Deloitte, 2015


What is the Sharing Economy
What is the Sharing Economy?